When I first started out this blog, it really was a hot mess. I was very skeptic when it came to the issue of finding a “niche”. I thought I could write about any and everything, because I genuinely wanted to.
I just wanted to run wild with all my ideas. And I did. I ran wild for a while. I wrote about food, politics, TV shows, movies, social events, historical events. I wrote personal essays, reviews and Op-Eds. And as you’d expect, that formula didn’t working. It took a reeeeeally *unreasonably* LONG amount of time for me to accept that every blogger needs a niche, and that if I wanted to build a loyal readership I had to find mine.
For a while, I dabbled with the idea of making this space a personal blog, but as I kept up with it, I realized that the theme was far too ambiguous and could cover a variety of topics, which would basically mean, doing the same damn thing (i.e. writing about any and everything).
I read a lot of articles like this, this and this, that all said the same thing: Find your passion. And as you must know by now, my passion is writing. You can imagine the quandary I was in. Write a blog about writing? I barely knew enough about writing to get published myself. What knowledge could I impart on my readers?
In the midst of all the chaos, I was just starting out my reader book tour and as I kept writing, my blog somewhat morphed into what it is now, a blog about books, writing and being me. Surely, I never intended on writing a literary blog. It all just happened naturally by me keeping at it.
There are a lot of people (especially young Nigerians) who start out a blog and get fatigued in a matter of months. I get it. You want to write about everything. I do too. However, when it comes to blogging, you have to be really specific on your subject matter and the content you would like to produce. Finding a niche that you are passionate and can write about is essential to your journey as a blogger/content writer. So, it really all comes down to you. What are you passionate about? What do you have to share?
If you struggle with the answers, then just write! Write about all the things you love for as long as you possibly can. And hopefully, the answers will come to you when you least expect it.